"Upside down"  
My friends and I created an exhibition from scratch as a group work. Starting from the idea, we had different collections to showcase and we chose the life mess that makes us lose the value of our meaningful memories as our concept. So everything is hanged up as if the ceiling is the floor upside down and as you come closer to the collections you will see small details and some text that will get your attention back to some old memories.
We implied this concept on all graphics including, logo, invitation, posters and catalog designs.
It's a new experience and we got great feedback on it.

To see more details of this project please visit my blog 

poster 1
poster 2
Invitation card 
Invitation card 
Catalog layout
Catalog "a story behind the scene" bookmark 
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