Mariam Studio - Feel it

D&AD BodyShop in book award winner

Concept:

One of the reasons a customer trusts a brand is its experience and there’s nothing more strong and powerful than over 40 years of experience in body products.

In the design

elements I used botanical illustrations to reflect the deep roots of the Body Shop brand and also as a tool to educate customers of products special ingredients of fruits and flowers. Body Shop has always a duty to the community so why not involve this value into product’s posters?

The language the posters speak is modern and strong to emphasize on the forward thinking and modern style that the brand adapt. It gives the customer a direct relationship with the product as if the product is speaking to her. At the same time, it’s keeping the Body Shop spirit to be recognizable as beauty products.

The typography added a contemporary feel to the design and took it to a totally new level of marketing.

هذا المشروع فاز في الفئة الثانية في مسابقة دي آند إي دي والتي تقام سنوياً ويشارك فيها طلاب التصميم من كل أنحاء العالم. فكرة المسابقة أنها تتعاون مع شركات عالمية مثل بودي شوب وغيرها وتطلب من طلاب التصميم المشاركة في تقديم أفكار جديدة للدعاية أو لاستهداف فئة معينة ترغب الشركات بالتوجه لها.

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